The Permanent Health Company (PHC) does not market its products directly to consumers, preferring to concentrate on creating innovative products and providing first-class customer service whilst relying on intermediaries to recommend them. Boasting a claims helpline that operates 24 hours a day, 7 days a week, PHC have always aimed for steady growth through referrals rather than going all out to gain market share at the expense of the level of service they are able to provide their clients.
The Permanent Health Company provides four different plans for individuals that require medical cover as well as company schemes that can be customised to meet the requirements of different employers with regard to the level of cover that they wish to provide their workforce. These schemes can consist of a mix of all four types of plan that are available to private clients, allowing companies to offer senior employees a more comprehensive range of benefits if they desire.