Winners of the Best Individual Private Medical Insurance Provider of the Year four times in six years, PruHealth strengthened their position in the industry with the acquisition of Standard Life Healthcare in 2010. They have formed partnerships with a number of companies that supply healthy foods, gym membership and fitness equipment, awarding their customers with points every time they take advantage of these products. These points can be set against the cost of medical cover, resulting in lower premiums for customers that appear to be living a healthier lifestyle.
In common with several other health insurance firms, PruHealth sell policies that include core cover for certain procedures and conditions, with optional extras available for those who wish to increase the level of cover offered by their plan. Among the options that can be added to the core benefits are outpatient, therapies, dental and worldwide travel cover. It is also possible for customers to choose the medical establishments where they wish to be treated, from a list of hospitals provided by the company. The fact that they are backed by two financial services organisations should reassure policyholders that they will be around to settle claims should the need arise.

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